“My Sincere Advice To You Is To Invest Directly In Yourself Via Sponsored Ads” – Toks Asher Young

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Foremost entertainment personality, Talent a manager, music veteran and entrepreneur Amb. Tochukwu Umezulike, popularly known as Toks Asher Young has advised emerging artists on some of the best ways to maximize their meagre resources when promoting and marketing their musical works; Sponsored Ads.

In an opinion-ed published on his website, he advised upcoming/emerging artists, to desist from spending huge sums in a bid to get their posts on a celebrity or popular pages and blogs.

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Toks opined that even though these pages and platforms have a high volume of traffic and followers, they don’t add any extra value or guarantee them streams.

“Paying huge amounts to get published on celebrity pages or blogs doesn’t guarantee that people will listen to music or that they will become fans of your music”, he added.

“My sincere advice to you is this, invest directly in yourself by doing sponsored ads directly from your page/socials/platforms.”

If you invest that 150/200K you will pay for these pages on sponsored ads on Facebook, Instagram, YouTube, TikTok or Twitter. It will guarantee you more streams than paid posts on those celebrity or popular blog pages.

Tochukwu went further to say that the simple reason is that when you pay for a post on those popular blogs and pages, they don’t go out of their way to add any extra value to your content or music. He further explained that for them, it’s just business so they post it along with several others they have been paid for and they move on.

“What they are after asides from making money is engagement and impressions on their platform in the form of traffic and views so within 24hrs they will take money from 10/20 other people and post both diverse and sometimes similar content to yours and before you know it your post is way down on their profile and lost in traffic on their page, so it becomes less visible and more unlikely that visitors to the page will see or engage with it”, he reiterated.

“But when you post on your own page and promote it via a sponsored ad it stays on your profile and will be the first thing anyone who comes across your page sees, and for as long as you like”, Umezulike said.

Young said that in addition, the post will be promoted for the number of days you specify or set the ad to run and so it will be visible to a lot of other pages/accounts as it will be shown to many people including those who already know you, those who have never heard of you before and even some who aren’t even following you.

He also said that sponsored ads will afford you the flexibility of choosing the location/region and people your ad will be displayed. In this way you will be in the faces of people, making it highly likely to have people check out your page, your profile and sometimes even stream your music.

“Besides, you are also guaranteed to get a few new followers and fans of your music in the short and long term”, Toks stated.

“The plan is to maximize the limited resources available to you so why to spend scarce funds on another person who you are already providing with content when you can spend it directly on yourself?”

On a final note, he called on upcoming acts to always think things through before paying for any post on a blog or celebrity page.

Toks Asher Young draws from his wealth of almost two decades of experience in the music Industry to frequently pen pieces of advice and articles on his website/blog www.ToksAsherYoung.com on how young upcoming artists can further their careers and/or make the best of their journey in music and entertainment.

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